Transforming Dreams into Reality, One Glamorous Step at a Time 

In 2015, inspired by the dazzling world of glamour, Naresh Madaan founded Elite India  Pageants. With a vision to create a premier platform, he decided to organize the inaugural  Elite Miss India pageant. Despite scepticisms and doubts from many, who believed Naresh  lacked experience in this field, he took it as a challenge. With the guidance of his friend, Mr.  Charan Suvarna, a seasoned beauty contest organizer from Karnataka, Naresh meticulously  planned and executed nationwide auditions, bringing together 35 contestants for a grand  finale in Delhi in November 2015, which was also featured in a Kannada movie. 

Although the event was a success, it came with financial setbacks, making Naresh question  the future of his ventures. Nevertheless, undeterred by the challenges, he continued to pursue  his passion. In 2016 and 2017, Elite India Pageants successfully hosted two more beauty  contests under the name Elite Mrs. India, solidifying its reputation in the beauty pageant  industry. 

The journey took a significant turn when Elite India Pageants registered the trademark  Divalicious Mrs. India Universe with the Government of India and rebranded as Mrs.  Universe Organization. This transformation paved the way for new international brands such  as Divalicious Mrs. Universe and Elite Mrs. World, both government-registered entities.  Additionally, the organization launched Divalicious Super Model of the Year to provide  opportunities for young boys and girls. 

To further support contestants in the glamour industry, the Mrs. Universe Organization  launched Divalicious Movies, a production house aimed at providing work opportunities in  the entertainment field. Under the Divalicious Movies banner, a movie is soon to be shot,  marking another milestone in the organization’s journey. 

Despite these accomplishments, the organization felt something was missing. Recognizing  the inspiring stories of individuals who achieved success through sheer determination and  resilience, the Mrs. Universe Organization established the Iconic Excellence Awards. This  

award show, coupled with a magazine, aims to celebrate and share the success stories of these  remarkable individuals, bringing them to the forefront of public recognition. 

In addition to the Iconic Excellence Awards, the organization has taken a significant step  towards women’s empowerment to plan the Divalicious Excellence Awards and a magazine  by the name of Divalicious Heroines: Women Who Inspire. This initiative honors women  from various fields who have achieved success through their own efforts but have not  received the recognition they deserve. 

With an expanding portfolio that includes beauty contests, movies, award shows, and a media  house, it was time to unify these ventures under a single, prestigious name. Thus, the  Divalicious Group was established, representing a beacon of excellence, glamour, and  inspiration.