The primary goal of the Divalicious Excellence Awards is to honour individuals and organizations who have made remarkable contributions to their respective fields throughout India and to recognise them and their work on a national scale.

In 2015, Elite India Pageants, an organization that organises beauty pageants, was founded. This served as the umbrella under which Elite Miss India, the first beauty competition, was held.

Elite India Pageants has evolved into a sizable organisation known as the Divalicious Group, which organises prestigious national and international beauty contests in India. All of our brands, including Mrs. India World, Mrs. India Universe, Supermodel of the Year, Mrs. Universe, and Mrs. World, are registered with the Indian government.

Now Mrs Universe Organization is marching two steps forward , i.e venturing into Excellence Awards & Film Production Company. The 2 new gems are named as Divalicious Excellence Awards which is proposed to be launched this 2023 & Divalicious Movies a film production house launching our first home production in January 2023, which will be a movie launch pad for our own Participants.